At the end of each of the 100 sections, there's a box of Takeaways, which gives practical advice on You can tell that this book was created by a designer. What is the limit to someone's social circle? How generations, geography and gender influence design — Media consumption habits, visual appeal preferences, the benefits of limiting choice, designing for sight and hearing impairment for older audiences and consumer power shifts. She also writes about how emotion, especially positive, exited emotion is the most effective way to elicit user action. The headers are also useful mnemonically because you can go back and look over them each day when you finish reading to help remember what you've read. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. That's when I knew I had to get my own copy.
It explains the latest research on creativity and the brain, so you can apply that research to your work and use it to improve your creativity and product design. Suffice to say, the hesitance, in this case, was unfounded. I'll be picking this book up for friends because it's extremely practical. Like so many books these days, 100 Things badly needs a copy editor. She goes on to talk about the different brain networks. I have to say that I found this book adapted to web designers.
Final Thoughts If you like pop psych or design, this is a fun book to flip through in the bathroom. Human Motivation: What Makes Us Take Action 3. Weinschenk cites interesting studies that clearly illuminate the design principle, making abstract research seem very practical to young and burgeoning researchers. How Our Technology Influences Our Social Relationships 4. How people read and interpret information — A look at disfluency in reading, how nouns and verbs affect people differently, reading on screen vs paper, and emerging communication technologies.
For new designers though, this book is an excellent starting point for understanding that design is more than just about making things pretty. This is an excellent book on the what, how, and why people do what they do. For example, it's not new information that old people's eyes become presbyopic thing 78 , a list of devices that monitor health is hardly something that can be turned into a design principle thing 94 , and Weinschenk states that the theory of cognitive dissonance was formulated in 1957 without citing any more recent developments thing 64. Empathy, Emotions, And The Influence Of Feelings 8. At some times, I wished for greater detail on a topic than was provided, although I expect that Weinschenk's brief, informal references to outside sources as well as the extensive list of references in the back of the book should be sufficient to help me find more information on particular topics.
Anecdotes Persuade More than Data. You can tell that this book was created by a designer. That said, 100 Things book contained lots of great information told in a relatively interesting, entertaining style. While geared toward its relationship to communication and design, especially web design, this book still has substantial insights everyone can benefit from. How people are influenced by stories — The integral role of narrative in people's lives, and the effects story structure can have on the release of brain chemicals. You can and you can also. Variant title One hundred more things every designer needs to know about people Hundred more things every designer needs to know about people Uniform series Notes Includes bibliographical references pages 257-265 and index.
Following the format of the first volume 100 things. Weinschenk cites interesting studies that clearly illuminate the design principle, making abstract research seem very practic I used this book for a Master's course I teach on design principles and desktop publishing. How can you predict the types of errors that people will make? I'm not sure how this applies to design, except that user's memories cannot be relied upon. This layout must have required ruthless editing, though. How creativity influences design - Myths surrounding creativity, practices to enhance the creative process, the affects of sleep and music on creativity, harnessing constraints and tips for creative collaboration. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? Her clients include Medtronic, Walmart, Disney, Amazon, Mayo Clinic, and the European Union Commission. Weinshenk then writes about embodied understanding.
At times it had me questioning a few of my own long-held assumptions about design and how people interact with and perceive it. Also, to speed up people's decision making, show all the evidence they have accumulated to support their decision. Some counter-intuitive aspects of persuasion and memory are highlighted. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action. And the salience network that sorts through all the sensory input to keep the relevant stuff. For example, there's a section of how demographics impact design that just pulls out seemingly random datapoints from recent Pew surveys. Sample Content Online Sample Chapter Sample Pages Table of Contents Introduction 1.
Weinscenk covers a lot of general design principles, like the preference for curves and symmetry and how color impacts perception. She then shifts more to the persuasive aspects. We want them to buy something, read more, or take action of some kind. The psychology of design and persuasion. If you already have some hands on experience, then probably you may not find it very engaging A well-researched and well-documented compendium of design facts to get insights into customers' pyschology that drives their behaviour and interactions. We design to elicit responses from people. Space and physical effects matters.
This essay is a fantastic summary of psychological issues, all deeply documented, useful to everybody who wants to better communicate with the others but also with himself. Libro imprescindible para cualquier diseñador o, simplemente, para aquellos interesados en la psicología de la perspectiva humana. To improve credibility, repeat and then repeat. How Our Technology Influences Our Social Relationships 4. Unconscious Mental Processing Bibliography Index About the Author s Susan Weinschenk has a Ph.