Unlike most scholars, I write my books and then try to find editors who will publish them. My brother is a compulsive punster, who uses four or five languages for his wordplay. It has thirty-five short chapters covering everything Bloom does from the moment he is gets up until he has breakfast. In it, he discusses wrestling, soap powders, margarine, and all kinds of other seemingly trivial phenomena that have, he suggests, a mythic content. That is, it focuses upon important rituals and objects material culture in these countries and is a kind of ethnography. We fall in love with the things we buy, for the moment at least, and there is a kind of passionate intensity to shopping that most people do not recognize. Each of these sixty-six consumer cultures can be considered a kind of subculture in America, I would suggest, and perhaps also a micro-audience.
In the second part of the book, I offer chapters in which I utilize these four methods. And I am, it could be said, a satirist with a playful attitude and a comedic personality. My accessible writing style has led any number of editors to try to get me to write one of those humongous introduction to communications tomes, promising I would make enough money to take my wife to Europe every summer. That event, I realize now, was a sign from the gods that my relationship with academia would be essentially a comedic one. Consumption is part of everyday life.
The Grid-Group typology of social-anthropologist Mary Douglas, discussed before, has also informed a good deal of my thinking. My New Book In 750 Words 1. The problem my students faced was moving from an understanding of the methodology to actually applying it, but they managed, often, to do very interesting and perceptive papers. I finally found a poet, working as a communications editor at Westview Press, who took it. All of my mysteries have an international cast of characters, so you will find comic stereotypes of Russian, French, English, German, Japanese, Italian and other nationalities in them.
Among his latest books are the third edition of Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches 2013 , The Academic Writer's Toolkit: A User's Manual 2008 , What Objects Mean: An Introduction to Material Culture 2009 , Bali Tourism 2013 , Tourism in Japan: An Ethno-Semiotic Analysis 2010 , The Culture Theorist's Book of Quotations 2010 , and The Objects of Our Affection: Semiotics and Consumer Culture 2010. It has short selections three hundred words at the most from fifty different theorists of communication and media, along with my commentaries, in it. You said you would come back to Rashomon. I saw Rashomon at Smith College in 1951 I think it was that year , and now I realize that it profoundly shaped my work as a writer and scholar. Arthur Asa Berger is Professor Emeritus at San Francisco State University, where he taught for 38 years.
His books have been translated into eight languages and thirteen of his books have been translated into Chinese. What are the main findings of your book? Among his books on tourism are Vietnam Tourism, Thailand Tourism, The Golden Triangle, Deconstructing Travel and Bali Tourism. I had a devil of a time getting it published. Publishing Pop Culture was a matter of chance and good luck. If you fry it, you're a sociologist. Illustrating his explanations with excerpts from classic works, Berger gives readers a sense of the style of important thinkers and helps place them in context.
I also make sure to have psychoanalytic critics, Marxist critics, semiotic critics, and postmodernists in my mysteries, so I can poke fun at them, and in some of my mysteries I even poke fun at myself. He has also written a number of academic mysteries such as Durkheim is Dead: Sherlock Holmes is Introduced to Sociological Theory 2003 and Mistake in Identity: A Cultural Studies Murder Mystery 2005. The first part has a chapter on topics and issues relevant to the study of tourism such as national styles of tourism, a typology of the different kinds of tourism and controversies in scholarly tourism analysis , a chapter on using semiotics and cultural studies to analyse tourism, and then chapters on some of our most important global iconic buildings and tourist destinations, such as the Taj Mahal, Disneyland, Bali, the Eiffel Tower, The Great Pyramid in Egypt, Antartica, The Great Wall of China, and Angkor Wat. I may be a satirist, parodist, and ironist, biting the hand academia that fed me. This compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that Power Point, or drop a few bon mots at a university reception. Writing forces you to come to conclusions about things. It is easy to become involved with the complexities of complex institutions, such as universities, and most people get ahead by becoming cogs in the machine.
Visit some of the iconic places and see what you think. I wrote it because of my interest in humor and in cartooning. Teaching paid the bills and provided other rewards, but I got most of my kicks from writing books. Organized by theoretical model semiotic, Marxist, psychoanalytic, gender, postmodernist , Berger pulls together the most succinct, meaningful passages of the key theorists of our time for those wanting to distill cultural theory to its essence. Tourism provides many gratifications for tourists, who are eager to actually see places of historical interest. I explained that they should think of me as a wide receiver, floating around out there on the field and doing what I wanted to do. If you bake it, you're a historian.
But you see problems with consumer cultures. . Over the next couple of years, I wrote a few other books and before I knew it, I had something like eight books published. © 2006 Americana: The Institute for the Study of American Popular Culture. We have to eat and we need to have clothes and a place to live. All of these mysteries, incidentally, are being translated into Chinese.
I spelled out this approach in an article in The Journal of Communication many years ago. Introducing Arthur Asa Berger Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication at San Francisco State University, where he taught from 1965 to 2003. I also wrote a review of an Italian book on popular culture and comics and an article about American and Italian comics for Studi Americani while I was in Italy. What are the dominant methodologies that have informed your work? The problem with consumer cultures, as I see things, is that personal consumption dominates our lives as individuals and American society. Being a Freudian, of sorts, has led to all kinds of snide and sometimes nasty comments from all the post-Freudians floating around nowadays.