Nadya Zhexembayeva is a business owner, educator and author of 'Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World' and 'Embedded Sustainability: The Next Big Competitive Advantage. It was my job to tell these stories—and share the secrets of innovation that make each of them work. If you want to lead in the circular economy, inspire new sources of value, and consistently create uncontested market space, place this book at the core of your breakthrough performance agenda. Fifth: Department to Mind-Set: Here we go on a journey back to the that developed the concept of division of labor in the roles citizens played in Sumerian cities. We call these types of nutrients biodegradable—a term I am sure you are familiar with. Resource scarcity—the overfished ocean—is the reality virtually every company is swimming in.
At the end of the life of a product, all of the waste comes back into a production cycle as a valuable resource,. And the market is beginning to recognize it as well: after , the first 10 years of the new millennium have seen. Second: From vertical to horizontal: expanding horizons and approaching business strategies by engaging with the entire supply network at all levels, not just upstream and downstream to suppliers and customers. Consumers will consistently tell surveys that they are willing to pay more for socially and environmentally superior products. Marine creatures that live in shells figured out that problem as well, so why not borrow their solutions? Its groundbreaking Model T was in the ninth year of production, delivering affordable travel to the middle class worldwide.
In every industry, creative minds are learning how to make money from reducing rather than expanding. Recyclability and performance were necessary. The linear, throwaway economy of today—in which we extract resources at one end, create products, and throw them away at the other—is rapidly coming to an end. Enjoy the journey and hope to see you in the New Reality. Source: Journal of Marketing, September 2010.
Or is there something deeper? Zhexembayeva shows how businesses can find new opportunities in what were once considered useless by-products, discover resource-conserving efficiencies up and down their value chain, transfer their expertise from physical products to services, and develop ways to rapidly try out and refine these new business models. These questions have been driving me crazy for a number of years — until one day at a management gathering an amazing scene made it painfully clear. Shaw provides a toll-free number for customers to call, and they pick up anything more than 500 yards of carpet. The companies were courageous, the projects had impact, and the discoveries were potent. We are, simply put, running out of things to take and places to trash. A new economy is being born, one that takes this line and turns it into a circle. This book provides the set of rules that will guide you in taking this leap of faith, while telling the inspiring stories of the ones who have already done so.
With that comes a new economic order, where we compete and win using a radically new set of rules. Since its release, the ideas grew into a full-blown movement, and you should be able to find a community of Cradle to Cradle practitioners nearby. I can't remember anything good ever coming from a business plan. The birth of EcoWorx was a collaboration between divisions at Shaw and partnerships with outside companies, such as Dow Chemical. Nadya Zhexembayeva is a business owner and educator working at the intersection of innovation, leadership, and sustainable growth. They are, in a way, being punished for going green.
Well, some trees were involved, too. Founded in 2008, the company now offers stays in over 34,000 cities in 192 countries, with over 10 million nights booked by the end of 2012. But the new world of resource-depravity is also attractive to the newcomers. We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. More than three million pounds of electronic waste got recycled in 2011.
Instead of rewarding those that handle trash, we should target to eliminate trash at source. You'll find tips for slashing heating bills, growing fresh, natural produce at home, and more. Nadya Zhexembayeva shows how you can join them and avoid being left high and dry. One place to start exploring the resources is the website of the. We are, simply put, running out of things to mine and places to trash.
We are, simply put, running out of things to take and places to trash. The linear throwaway economy of today—where we extract resources, process them, use them barely once, and trash them immediately as we would a cheap plastic fork—is coming to an end. I really appreciate the five principles in this book, 1 from line to circle, 2 from vertical to horizontal, 3 from growth to growth, 4 from plan to model, and 5 from department to mindset. It serves up hope on a lovely, sturdy platter perhaps one made from leftover bike manufacturing scrap metal. So, what is this smile about? ¹ Do you happen to be one of millions of managers fighting the ever-rising prices of raw materials, transportation, operations, and more? You can join them, or you can be left standing on the shore. Kudos to Nadya for this fresh addition to the short list of truly hopeful and helpful guidebooks to the 21st century! The value proposition for the consumer is rather obvious: get a clean car, a professional driver, and automatic billing no cash necessary —all at your fingertips.